“Active Ageing” Interregional Cooperation in terms of demographic change

Tuesday, July 2, 2013

Promoting senior tourism and active ageing is a very important priority in the Lake Balaton Region. Led by this purpose, the Lake Balaton Development Coordination Agency launched an other project as well in this field besides the TOURAGE project. The project “Active Ageing”, financed by the Austria-Hungary IPA Cross-border Co-operation Programme 2007-2013, started in Januray 2013 and will end in December 2014. The project is implemented by the cooperation of 6 organisations from the terrirotory of the micro-region of Schneebergland in Austria and the micro-region of Keszthely in Hungary.

What is common in these areas is that both of them are rural tourism destinations, which are facing similar demographic changes: ageing population and migration of youth. The changed family structures, the new lifestyles and the decreasing budget of settlements require new, different measures to strengthen solidarity between seniors and youth. This cross border project aims to tackle these issues by the cooperation of the partners, which is beneficial for both parties.

In order to promote active ageing in the Lake Balaton region, the task of the Lake Balaton Development Coordnation Agecy is to implement pilot-actions and elaborate micro-regional concepts with the involvement of regional decision-makers amd competent institutions. The pilot actions and concepts are project-specific, but it will be easily adopted to other regions as well both in Hungary and Austria.