Vidzeme Planning Region involves seniors to improve senior tourism

Monday, September 16, 2013

On 12th of September the seminar - workshop in senior tourism was organized by Vidzeme Planning Region. Apart of disseminating idea about TOURage Project and main targets, it was an opportunity to update knowledges in senior tourism marketing as well as participate in parallel workshops  and help creating ideas for an implementation plan to improve senior tourism in the region. The event was attended by large number of representatives of local municipalities, tourism information managers, also representatives of senior unions and entreprenuers.

 In the begining the overview about tourism marketing was given to discuss  whether the large target group has been taken into account in tourism in Latvia. Later on all the participants were divided into 3 teams working hard to brainstorm and find new oppurtunities and define tasks to be done to improve supply for senior tourists. Generally discussions were held to promote senior tourism in local and regional level, to create new products or services or to define changes which should be done in regional and national level appointing to the main problems in field of senior tourism.