Culture and History


The festival is organised to celebrate World Egg Day.  The three-day event complies with the dissemination  campaign of the Egg Association. The main objectives  are to promote and emphasise the importance of  eating eggs on a daily basis and dispel the incorrect  views about the negative effects of egg consumption.  Due to the seasonality of tourism, Siófok is extremely  crowded in summer time by youths, who are coming  to have fun. These parties disturb the older people;  therefore they prefer to go to other destinations instead.  But in autumn, when the festival is organised, Siófok is  much calmer, the prices are lower, and consequently  the town is more attractive for the more elderly people.  Moreover, this unique attraction in the low season  contributes to extending the tourism season too.

The aim is to provide an attractive and high quality  programme in the off-season. According to previous  experience older guests mostly arrive with the family  and grandchildren and so the festival can help the  formation of intergenerational dialogues. Read more here


MULTI – CULTURAL ROUTE OF KOMOTINI - MARONEIA (Region of East Macedonia and Thrace, Greece) 

The multicultural image of the city of Komotini, the harmonic living of people with different religious beliefs, cultural backgrounds and everyday life, is by all means a good practice that attracts people’s interest. In order to make the City, as well as the cultural sites more accessible, the municipality designed a route which passes through major sights, museums, churches and mosques. Visitors can move around all the interesting spots, stop to visit museums and exhibitions and continue their tour outside the city in the area of Maroneia where important samples of ancient civilisation are located. Read more here


The Places with the Soul Partnership of Thematic Villages of Warmia-Masuria was initiated in 2010 by the Elbląg Association for the Support of Non-Governmental Initiatives. The mission of the Partnership is to develop a joint tourist offer based on the unique historical, cultural and natural values of the region. Currently the Partnership comprises ten thematic villages located within three communes of the Braniewo and Elbląg counties, including picturesque villages such as Kadyny and Jędrychowo. The main goal of the Partnership is to develop local communities by creating and implementing joint tourist offers based on the idea of thematic villages and localities. The Partnership actively engages seniors in its work by relying on their experience and social potential. One of the villages – Jędrychowo is themed as Grandma’s Village. It offers not only traditional cuisine, handicrafts and herbal products, but also engages tourists in activities inspired by traditions such as handicraft and toy making workshops or location-based games. Read more here

OLD TOWN OF XANTHI AND OLD TOWN FESTIVAL (Region of East Macedonia and Thrace, Greece)

The Old town of Xanthi is the most prominent in Greece. The organisation on an annual basis of the “Old town festival” and the “Carnival of Xanthi” by the Municipal Cultural Centre, as well as the strong motivation of the cultural bodies and carnival teams have contributed vastly to local development. Both events attract thousands of visitors due to their fame, including a significant number of seniors. What has inspired the creators of such an alive and creative culture movement is the Old Town’s history and culture. The biggest part of the Carnival takes place at the traditional listed settlement of Xanthi, through the alleys under the roofs that both the culture and carnival clubs put up to offer food, drink and entertainment. Read more here


The training of people throughout all of their lives is being seen more and more as a necessity in humanistic, scientific and artistic aspects. Learning does not happen exclusively in a specific time and place. It is a rich and complex process that is nourished by everything that happens in our surroundings and is developed during our lives. To reach a number of social sectors, make contact with different means of cultural expression, disseminate historical heritage, approach the population of our past in a task promoted by the Council of the Alhambra and General life from different perspectives and areas. For all these reasons, this institution has started the educational Programme “Alhambra for the elderly” with the objective to disseminate culture as an essential social strategy for the construction of a more human and balanced world. This is one of the main problems of this initiative; now it is only aimed at a specific “elderly group” related to education centres or similar. The future of the activity will be connected with senior tourism of the area. Read more here

BEALTAINE FESTIVAL (West Region, Ireland)

Bealtaine Festival is the Irish National Arts Festival celebrating creativity as we age. It takes place each May countrywide and involves thousands of participants in events in every art form. Bealtaine celebrates renewal, creativity and growth in ageing. Bealtaine is coordinated by Age & Opportunity, a national organisation working to promote greater participation of older people in society. The Festival was initiated by a largely state-funded organisation (Age and Opportunity). An Arts Committee was formed in 1995 to hold a countrywide Festival, along with the involvement of a voluntary co-coordinator provided by Age & Opportunity and other national cultural institutions. The Festival has a part time Artistic Director with administrative input & support from Age & Opportunity staff. The resulting Festival has grown in scope and ambition and is recognised globally as the first such festival of its kind. Read more here


Karelia à la carte is a nationally and internationally recognised, unique food tourism network of North Karelian restaurants, tourism companies, food enterprises and catering and conference service companies. The network was established in 1991. The partner companies use local products and services and are committed to following the rules and values of the network and fulfilling its quality requirements. The network also organises culinary tours that include cultural activities, gastronomy and learning new things. During these excursions, travellers taste local delicacies, learn about local traditions, visit attractions and companies that are part of the network, bake Karelian pies etc. Tours can be customised according to the customer’s wishes and can be built around different themes. The majority of the people taking part in these tours are seniors. Read more here


SUMMER POTTERY WORKSHOPS (Podkarpackie Region, Poland)


Summer Pottery Workshops is a proposal for people seeking tradition-based activities. For younger visitors it is more a presentation of local tradition while the senior citizens take part in the workshop utilising their own experience and knowledge. The participants learn how to make clay jars or to create clay sculptures. With regard to local tradition clay jewellery can also be created. For more engaged participants there is also a possibility to learn how to kiln clay products. Approximately 30% of all visitors and participants are aged 55+. Every year the pottery farm in Medynia Głogowska becomes a more and more significant attraction in the region. Read more here

ĽUBOVŇA CASTLE (Prešov region, Slovakia)

Ľubovňa Castle is one of the most visited cultural subjects in the Prešov region. It is attended by around 100  000 visitors annually. From its very beginnings the museum has collected historic, ethnographic, artistic and  natural history items, concentrating on the area of Stará Ľubovňa. The Museum is suitable for visitors of any age.  Visitors consist of families, school excursions, group trips, senior groups, etc. Senior tourism is also represented  with circa 10 000 senior visitors per year. The museum participates in many activities and projects funded from  EU structural funds and other sources and offers attractions such as falconers, historical fencing groups, games  and many others. The museum is always trying to find new ways to attract visitors from many different groups.  In the year 2013, in cooperation with the Ministry of culture of the Slovak Republic and the Union of the visually  impaired and blind of the Slovak Republic, they prepared special furnishing, equipment, aides and information  tables in Braille to bring the experience of Ľubovňa Castle to blind people. In cooperation with the Associated  School of Pavol Sabadoš the museum also prepared aides for people with hearing problems. Visitors with smart  devices can see special video guides in sign language through the QR codes. Read more here

GASTRONOMIC JOURNEY (Szabolcs-Szatmár-Bereg county, Hungary)

The objective of this programme is to show the  gastronomic culture of Szabolcs-Szatmár-Bereg  County. Five different traditional regions were  identified, which are the following: Nyírség, Bereg,  Szatmár, Rétköz and Nyíri-mezőség. These regions  have their own gastronomic culture and tradition. The  point is that not only do counties have different cultures  in gastronomy but it is also the case within a county  and its regions as well. This is a good practice of how  to raise the attention of inhabitants to explore their own  county. A programme started within the project called  “Old foods in new clothes”. This programme is a new  innovative way to show our tradition in gastronomy.  A main target group are senior tourists, because if  they visit something new, they want to explore its own  gastronomy. They are searching for places where they can taste delicious traditional foods of the county. Read more here

WALKS THROUGH THE LIVING SPIŠ (Prešov region, Slovakia)

The main idea was to create an original, eye-catching,  functional and sustainable programme to increase the  attractiveness of the region and its cultural tourism. The  project helped to create contacts among Slovak and  Polish communities and has had a long-term impact  on the region of Spiš. The tourism product is a very  variable product offering many activities tailor-made for  specific visitors. It was developed by the municipality  of Spišský Hrhov and provided by the municipality in  cooperation with local residents and service providers. Read more here

SOUTHERN BALATON WINE ROAD (South transdanubia, Hungary)

The South Balaton region has a long history in viticulture due to the good natural conditions. The composition of  wine species is increasing, the utilisation of modern technology is more widespread, and it has a better position  in the domestic market too. The South Balaton Wine Route offers additional services for tourists arriving to the  Lake Balaton region, who are looking for quality evening programmes.The wineries serves different age groups; many of these visitors are seniors, who are not only interested in the  lake itself, but also in the cultural-gastronomical traditions of the area. Wine is not only preferred by locals, but  by tourists too; especially senior leisure travellers, who prefer a calm and beautiful environment instead of the  crowded bars and pubs on the coast. Management of the wine route works on a non-profit base in the form of an association, founded in 1999. The  wine route covers the whole territory of the wine region. Read more here

IRELAND REACHING OUT (West Region, Ireland)

The Ireland Reaching Out (Ireland XO) project is based on a simple idea; instead of waiting for people of Irish descent to trace their roots, the organisation works the other way. Working through voluntary efforts at a townland, village and parish level in Ireland, those people who left Ireland through emigration are traced, along with their descendants worldwide. The Ireland Reaching Out organisation then proactively engages with them and invites them to become part of an extended “virtual” community with their place of origin. In this way, the entire Irish Diaspora of 70 million people can be systematically reunified online and invited back or to engage with their ancestral parish for the benefit of all. This national pilot project was developed in South-East Galway within the West Region. Read more here


FAITH AND HEALTH (Szabolcs-Szatmár-Bereg county, Hungary)

The project serves a complex of two towns’ religious and health tourism development in the region’s cultural  values, architectural and historical heritage. At the beginning of the programme Nyírbátor and Máriapócs had dozens of impressive monuments but most  of them were in very bad condition and did not provide an adequate infrastructure. Attendance of the buildings  deteriorated to such an extent that the sites were beginning to lose their religious and tourism attractiveness.  Organising large-scale cultural and religious events was impossible, because of the lack of supporting facilities.  Nyírbátor has had a thermal spa for decades but due to outdated services, utilisation was well below its potential.  Another problem was that tourists could only spend a night or two in the settlements. Senior tourists are a priority group, as they are interested in spas and in cultural monuments and heritage. Read more here


 Fáilte Ireland (the national tourism agency) has proactively developed the West Region’s religious tourism product by devising a strategy to realise the huge potential for the ‘religious heritage tourism market in the West Region’. Estimates on faith and pilgrim tourism reveal a burgeoning market particularly among the older generation or the ‘Grey Market’ as it’s known in Ireland. Knock Shrine is a well-established religious shrine that is easily accessible by road, rail and airports. This combined with a growing interest among many regional tourism businesses to package and sell this religious product, has prompted Failte Ireland to make it a priority tourist attraction. In 2009, they delivered a year-long training programme to over sixty businesses in the region and have developed a process of delivering a new brand for this niche market. Read more here


The initiative comes from the Greek Catholic  Archeparchy of Prešov. The idea for this project  came from the necessity to preserve the heritage of  wooden churches in the Slovak-Polish border region  for future generations as well as to promote it on a  wider scale. The project was aimed at the restoration  of and improvement of the visibility and accessibility  of churches via the installation of multilingual audioguides (10 languages) and the dissemination of  promotional materials for visitors. The Greek Catholic  Archeparchy closely cooperates with the travel agency  Byzant who offers special sightseeing tours aimed at  exploring sacral wooden architecture in the Prešov  region. The tourist products are mostly one-day trips  for groups of tourists to wooden churches and other  cultural sites such as castles, etc. These products are  used primarily among senior groups, foreign tourists  and school excursions. Read more here

ROUTE OF MEDIEVAL CHURCHES  (Szabolcs-Szatmár-Bereg county, Hungary)

A route of medieval churches as a heritage touristic attraction: It mainly consists of medieval churches that are  under historic building protection and represent the unique character and traditions of the church architecture  of this county. The visitors get to gain in-depth knowledge of this unmatched architectural and cultural heritage  which is unique in the Carpathian Basin. The aim of the development was to trace out a thematic route of  medieval churches in the Hungarian-Romanian-Ukrainian border area, which was the first common thematic  route of Szabolcs-Szatmár-Bereg, Satu Mare counties and Transcarpathia. Since all three of these counties  consider their cultural, architectural heritage as an outstanding public value, a common harmonised development  programme was implemented for the sake of protection and promotion. The medieval churches are in the centre  of the programme since these are unique treasures of the area. Read more here